OUR WORK
ILAC IELTS CENTRE
By assisting a new IELTS Testing Centre establish its online presence, we created a video campaign which focused on educational content to assist those using the centre.
CHALLENGES
Officially opening in 2020, the ILAC IELTS centre was established to offer the highly popular International English Language Testing System (IELTS) to clients requiring the test for either immigration or higher education.
The test centre’s video content had to stylistically match ILAC’s existing content while also serving a different need as the test centre’s client base differed to those enrolled in the school.
STRATEGIES
The video campaign aimed to accomplish two important goals: First, to firmly establish the profile of the new centre.
Second, to provide educational content that would ultimately help potential test takers be successful in their exams. The video content also had to be suitable not only for the official website but also the test centre’s social media channels.
OUTCOME
Within a short space of time, the presence of the video content soon helped cement the profile of the centre, separating it from the competition.
Test taker surveys spoke to the helpful nature of the content and the availability of it across many platforms.
THE BOTTOM LINE
The end result was a financially successful first year for the centre.
WHAT WE PROVIDED
- Marketing plan
- Brand Identity
- Website Design and build
- Live Action Video
- Photography
- Blog Creation
- Print and Digital collateral
- Media Plan and Buy
- Content Creation
Visit another one of our Projects: