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OUR WORK

KEN MacQUEEN

Having just published his debut novel, Hero Haters,
former MacLeans journalist Ken MacQueen came to us asking
for help on getting the word out about his book.

CHALLENGE


As this was his first novel, it was necessary for us to rebrand Ken as a writer and though we would reference his former life as a journalist, it was his new vocation that we had to ultimately emphasize. 

 

STRATEGIES

 

We set out to create content that would help potential readers to be engaged not only with both his book, but also with himself as author. We conducted interviews with Ken where we had him talk about his book, its themes, his motivations, and anything else we deemed pertinent and interesting to his readers.

 

We revamped his website, booked a professional photo session, and set up and rebranded existing social media sites.

Furthermore, we leveraged Ken’s journalistic career and contacts and used this pedigreed background to help generate a buzz around the book.
We also booked book signings and author talks for him.

OUTCOME


The ultimate outcome for Ken was both increased book sales, a series of successful book signings and an increased media presence going forward.

 

 

WHAT WE PROVIDED

  • Marketing plan
  • Brand Identity
  • Live Action Video
  • Photography
  • Social Media rebrand
  • Digital collateral
  • Media Plan and Buy
  • Content Creation

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Tattershalls

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