OUR WORK
THE DISTRICT OF LILLOOET
We were tasked with marketing the town’s annual Apricot Festival
which had not been held for a number of years. The District also wanted
a promotional video that highlighted not only the festival but also the town of Lillooet itself.
STRATEGIES
We initially set up social media channels to advertise the event. We then liaised with the various stakeholders in Lillooet to make sure that the content we were producing for the channels aligned with everyone’s brand
and ethos.
This was then followed by us spending a weekend filming the festival along with getting coverage and interviews with the relevant businesses.
OUTCOME
After months of targeted social media work, the band had a much stronger online presence. The promotional video enabled the band to get higher-profile gigs at venues that had previously turned them down.
WHAT WE PROVIDED
- Marketing Plan
- Brand Identity
- Photography
- Live Action Video
- Website Update
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