OUR WORK
PERSONS OF INTEREST
Persons Of Interest are a staple on the Vancouver live music scene and were looking to grow their audience and add new venues to their roster.
CHALLENGES
Having been on the Vancouver live music circuit for over fifteen years, the band was in need of new promotional material in order to reach a larger audience and to play a broader variety of venues.
STRATEGIES
We revamped the website by updating it with better copy. We also set up new social media channels and proceeded to post content which reflected the band’s image.
Lastly, we shot a promotional video which highlighted the band’s onstage energy along with interviews which allowed people to get to know them better.
OUTCOME
After months of targeted social media work, the band had a much stronger online presence. The promotional video enabled the band to get higher-profile gigs at venues that had previously turned them down.
WHAT WE PROVIDED
- Marketing plan
- Brand Identity
- Website Update
- Social Media Rebrand
- Photography
- Live Action Video
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